OnePlus‘ future in Europe and the US may be coming to an end if a new report is to be believed.
According to German publication WinFuture, OnePlus and its parent company, Oppo, are preparing to announce major “changes in strategy this week.” The report claims the move will see OnePlus exit the European and US smartphone markets, while Oppo will expand its presence to fill the gap, particularly across Europe.
The rumor follows a turbulent year for OnePlus. In January, speculation that the company was shutting down spread quickly online before OnePlus publicly denied the claims. Since then, multiple reports have suggested the brand could still scale back its global ambitions, including a recent rumor that future global OnePlus phones may ship with Oppo’s ColorOS instead of the company’s own OxygenOS branding.
OnePlus is already preparing for exit in Europe
There are already signs that OnePlus has been pulling back in parts of Europe. In Germany, for example, the company’s online store now lists only the OnePlus 15R as the available model. Even its latest flagship, the OnePlus 15, and the Nord lineup are no longer available. According to WinFuture, customers in Italy, Spain, France, Austria, Belgium, the Netherlands, the Czech Republic, Denmark, Sweden, and Norway are seeing similar changes.
If the report proves accurate, it would mark one of the biggest shakeups for BBK Electronics’ smartphone brands outside China. OnePlus built its reputation by offering flagship-level hardware at lower prices before expanding into premium smartphones, tablets, wearables, and audio products. A withdrawal from two of its largest Western markets would be a dramatic change in direction.
Neither OnePlus nor Oppo has officially confirmed the reported plans. If an announcement is indeed scheduled for this week, we may not have to wait long to find out whether the rumors are true.
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