Samsung is reportedly going to experiment with its lineup of flagship tablets. The Galaxy Tab S10 series will reportedly come in only two versions – Plus and Ultra. The lineup is focused on competing with iPads. According to a recently released report from market research firm Canalys, Samsung is the second largest tablet maker in the US.

Galaxy Tab S9 Ultra

However, the company’s market share is significantly lower as compared to Apple‘s in the region. The decision to position the Galaxy Tab S10 Plus as the base model may aim to provide more capable devices and effectively compete with Apple’s latest offerings, while not focusing primarily on pricing.

The news comes from the Korean platform Naver. The source also claims that the Galaxy Tab S10 series is going to be a direct competitor of the Apple iPad, which was recently released with an OLED display. The report also notes that the new flagship tablets from Samsung could be released “as early as the second half of this year”.

Samsung is expected to begin the mass production of the Galaxy Tab S10 Plus and Ultra starting this month.

The company has been releasing three models starting with the Galaxy Tab S8 series, which was introduced in 2022. The Tab S7 series mainly comes in two different models – the Galaxy Tab S7 and Tab S7 Plus. The base, plus, and ultra models of last year’s Tab S9 series come in three different sizes – 11″, 12.4″, and 14.6″. It is said that Samsung may opt for even larger sizes with the Tab S10 series.

Last May, Apple released the 11-inch and 13-inch models of the iPad Pro with OLED displays. It was the first time that an iPad had been equipped with OLED. In contrast, Samsung has been using OLED panels in its high-end tablets since 2014. The report claims that Samsung might choose a 12+” AMOLED panel for the Plus model to compete with the latest 11″ and 13″ iPad Pro models.

(Source)