The list of the best-selling TWS earphones in mainland China in Q1 this year has been released. The report comes from market research firm Canalys.
Xiaomi occupies the first position
According to the report, Apple has ranked third on the list while Xiaomi has won the first spot for largest shipments in the first quarter of 2024. Huawei occupies the second position.
Xiaomi has shipped 3 million TWS earphones in Q1 2024, an increase of 76.2%. According to the market research firm, Xiaomi’s newly launched open-ear headphones have significantly contributed to its market share in the product space. Canalys sees the recently released products as a strategic move to expand the product portfolio and appeal to a wide range of customers. Reportedly, Xiaomi has maintained a double-digit growth in this product category for four consecutive quarters.
The recently released Redmi Buds 5A comes equipped with a 12mm dynamic driver, offers up to 25 dB ANC (Active Noise Cancellation), and 5 hours and 30 hours without and with the charging case respectively. The case comes with a pebble-shaped design and offers IP54 dust and water resistance. The company has priced the product at Rs 1,499.
Speaking of Huawei, it shipped 2.5 million units in the first quarter. According to the research firm, the company’s entry-level FreeBuds SE2 mainly contributed to the achievement. Huawei has also achieved rapid growth in the last four Quarters.
Apple has managed to occupy the third position in mainland China with a total of 2 million shipments in Q1 2024. Edifier ranked in the fourth position with a shipment of 1.7 million units in Q1.
Canalys shows that the shipment of audio devices in mainland China was 19.5 million units in the first quarter, which represents a 21.3% increase compared to the last year.
