Huawei continues to offer new products and services for its users. However, the company increases the quality by adding new features to its existing services. The last example of this happened recently. The Chinese tech giant has started working on bringing new spatial audio content based on Audio Vivid technology for Huawei Music.

Huawei Music will soon release spatial audio content

‘Audio Vivid’ is the world’s first AI technology-based audio codec standard that supports mainstream 3D sound encoding. This technology co-formulated and published by the World Ultra HD Video Industry Alliance (UWA) and the Digital Audio and Video Codec Standard Working Group (AVS). Audio Vivid can create a three-dimensional environment for sound and make a 3D sound effect like spatial audio.

Spatial audio
The way spatial audio works

The company hopes to provide the effect of “being in the song” for the audience. When artists use Audio Vivid-based spatial audio technology to make music, they can customize the position, movement trajectory, sound volume, distance, and other factors. This creates a unique listening experience.

Huawei has made an important partnership agreement for this. The company signed a deal with Universal Music China in July 2021, one of the biggest music companies in Asia. Huawei Music and Universal Music China will join hands to produce new spatial audio content. In addition, Universal Music’s extensive music library will be added to the platform. Unfortunately, there is no further information on the details of the deal at this point.

Huawei Music
Huawei Music

In September, we saw some songs being added to Huawei’s platform as the first step of this deal. However, more content is expected to be available soon.

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