Meizu has recently sent out an invitation letter to media agencies to officially announce its new sub brand Lipro, which will focus on smart home products. The invitation is for the conference on 5th January 2021.
According to a TechSina report, the invitation letter carried an acrylic board and paper invitation card. The name of the brand ‘Lipro’ was hollowed out on to the board. The invitation letter itself carried the word ‘welcome’ in Chinese, which is likely to introduce the new sub brand as well. ‘Inspired by J. Wong’ the founder of the Chinese tech giant can be seen etched on the back of this letter a well.
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With this invitation, Meizu is finally entering the smart home industry and will be launching products and services within this market. Lipro is a new brand, which will focus on interconnected IoT products from homes. As per the report, Lipro is a combination of the words ‘life’ and ‘pro.’ This is to imply that the products from the company are intended to make life better.
Unfortunately, finer details regarding the brand and its products are currently unknown. Apart from the name, the company has yet to unveil various other details either. But we can expect to hear more from the company on 5th January 2020. So stay tuned for more, as we will be providing updates when additional information is available.
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