Apple’s newly launched iPhone 12 series have become the hot-selling devices in the market. Given the increased demand for smartphones, the company has reportedly increased production orders by 2 million.
But, as per the report from Bloomberg, the company is also facing a supply chain problem. It indicates that Apple is struggling with a shortage of necessary chips for power consumption management on the iPhone.
The report further adds that because of this shortage of power chips, the company may not be able to meet the demand for the iPhone 12 models. But it is not yet clear how much impact this will have in terms of sales in this quarter.
It is believed that the reason behind the shortage is the supply chain disruption because of the COVID-19 pandemic. Also, as revealed by TSMC, 5G smartphones require around 30-40% more chip content than 4G, further complicating the process.
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The Cupertino-based tech giant sources power management chips from multiple companies. For the iPhone 12 Pro, it uses components from Texas Instruments for controlling power to the camera module and a similar chip from STMicroelectronics NV and Qualcomm for the 5G modem.
An estimate released by Cinda Securities projects that the demand for the iPhone 12 series will likely reach 80-85 million units. It is also estimated that Apple will likely ship around 230-240 million units of the iPhone 12 models in 2021. If this happens, the iPhone 12 series will emerge as the US company’s best-selling phones ever. Currently, that record is held by the iPhone 6 and 6 Plus with an estimated shipment of 224 million units.
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