Instagram ads are quite a popular form of social media advertising that allows businesses and individuals to promote their products or services to a large audience, given Instagram’s massive user base. These ads appear in users’ feeds or stories and can be targeted based on factors such as demographics, interests, and behaviours. Instagram ads can be created and managed through Facebook Ads Manager, which provides a variety of ad formats, including photos, videos, carousels, and stories. Instagram is expanding its advertising options in a move that could benefit businesses seeking greater visibility. As part of its latest testing phase, the app has introduced a couple of new ad placements that could transform the way brands are discovered on the platform. One such placement involves sponsored ads appearing in search results when users enter specific terms, such as “makeup”, or “shoes”. These ads will be marked as sponsored and will show up in users’ feeds alongside the actual search results. The company has said it intends to make this placement available globally in the coming months.

Instagram
Instagram

The app is also partnering with selected brands to trial a new format known as “reminder ads”, which could provide businesses with a more direct way to notify users of upcoming events or launches. Once users opt into these reminders, they will receive notifications from Instagram one day before the event, 15 minutes prior, and when it commences. These notifications will appear like any other Instagram notification and will display on users’ lock screens.

The introduction of these new advertising options is hardly surprising given the importance of ads to Meta, the parent company of Instagram. Meta‘s advertising revenue dropped for the first time in 2022, so it is actively looking for new ways to monetize its platforms. Despite this setback, the company still earned $31.25 billion in advertising revenue in the fourth quarter of 2022.

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