If you own a business you can create a WhatsApp business account that has additional features that a standard account doesn’t have. One of the features you get is the ability to create a catalog of the items you have for sale. A new addition now makes it easier for customers to quickly view your catalog.
Previously, users had to tap on the contacts name at the top of the chat or the overflow button to “View Contact” before accessing the catalog. Now, the developers have added a shopping button next to the call button that takes you straight to the list of items for sale. This addition reduces the number of taps users make before accessing the catalog.
We're making shopping on WhatsApp even easier. Now you can easily discover something you'd like to buy from your favorite business by tapping on the new shopping button at the top of chats. pic.twitter.com/lHn0M1NhM5
— WhatsApp Inc. (@WhatsApp) November 10, 2020
The feature is already rolling out widely and if you don’t see it on your phone when interacting with a business account that has a catalog, you should go to your app store and update your app.
WhatsApp has added a number of new features for both regular and business owners in the past few months. Some of them include QR codes which make it easier to add a new contact or start a chat with a business; catalog sharing; animated stickers; the ability to expand a video during group video calls; a more advanced search that allows you to filter search results; and a new storage management tool.
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