Hisense is entering the art-imitating-television market with the CanvasTV, a matte display designed to double as a digital art piece when not in use. This concept might sound familiar – it’s similar to Samsung‘s The Frame TV, but with a significant price difference.

The 55-inch and 65-inch models are priced at $999 and $1,299 respectively

The CanvasTV comes in 55-inch and 65-inch models, starting at a budget-friendly $999 and $1,299 respectively. In comparison, The Frame starts at $1,499 for the same size. Despite the lower price tag, the CanvasTV boasts a 4K QLED display with anti-glare technology, just like its pricier competitor. It also ups the ante with a 144Hz refresh rate for smoother visuals, an ambient light sensor for automatic adjustments, and multi-channel 2.0.2 surround sound.

Hisense TV

To showcase artwork, the CanvasTV comes pre-loaded with various pieces in abstract, modern, and renaissance styles. You can easily switch between these and your own photos using the “Art Mode” button on the remote. The TV even has a motion sensor that turns off the display when the room is empty for added energy savings.

While LG offers a similar “Gallery Mode” on some TVs that allows displaying artwork (including NFTs), and other smart TV makers have dabbled in gallery apps, Hisense’s CanvasTV currently holds the title of the most affordable option in the US for those seeking a TV that seamlessly blends into the background as art.

The CanvasTV comes bundled with a wall mount and a teak frame. If that doesn’t suit your decor, interchangeable white and walnut frames are available for separate purchase. Look for the CanvasTV to hit store shelves this summer.

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