On Friday, April 26, Oppo India held the Oppo Ambassador Conclave in Mumbai to showcase the Find X7 Ultra and announce the Imagine IF Photography Awards contest. The initiative, with renowned director and screenwriter SS Rajamouli as its Indian ambassador, aims to inspire creativity in mobile photography. Oppo launched the Imagine IF Photography Awards globally in 2023, and this marks its inaugural year in India. The first edition of the awards saw over 700,000 entries from 51 countries.

Imagine IF Photography Awards 2024: Contest details, prizes

Oppo Ambassador Conclave event

Participants can submit their smartphone photographs for ‘Round 1’ until June 15th (midnight IST). From these entries, 50 winners will be announced in the last week of June and proceed to Round 2. The second phase will begin in early July, with the final six winners announced on July 25th, 2024.

The competition is open to all Indian citizens over the age of 18. There are nine entry categories: landscape, portrait, colours, unfading moment, fashion, snapshot, light, travel, and collection. A panel of expert photographers will judge the entries, including celebrity wedding and portrait photographer and Oppo Imaging Expert Joseph Radhik, wildlife photographer Arzoo Khurana, fashion photographer Arjun Mark, and other global judges.

The Gold winner will receive a cash prize of Rs 5,00,000, two Silver winners will receive Rs 2,00,000 each, and three Bronze winners will receive Rs 1,00,000 each. Additionally, all five winners will have the opportunity to attend the 2024 Paris Show, receive the latest Oppo phone, and collaborate with Oppo India on photography-led projects. For more information, visit the official event website at https://imagine-if.oppo.com/en/categories/?dataTab=guide. Oppo India encourages all mobile photographers to seize this exciting opportunity to explore their artistic expression and bring their creativity to life.

Oppo Find X7 Ultra showcased in India

These details were announced during the Oppo Ambassador Conclave in Mumbai, which began with the unveiling of the Find X7 Ultra. Unfortunately, the X7 series, despite being one of the best photography-focused phones of the year, is only available in the Chinese market.

Industry leaders, influencers, and Oppo ambassadors attended the event. Rajeev Masand (COO, Dharma Cornerstone), Anubhav Sinha (Director), Sudeep Chatterjee (DOP), Monaz Todywalla (CEO, PHD Media India), and Raj Kamble (COO, Famous) led discussions on the evolution of smartphone photography, AI advancements, and the rise of content creators.

“As an artist, I’ve always believed in pushing the boundaries of creativity, exploring uncharted territories, and inspiring others to do the same,” said SS Rajamouli. “The Oppo Imagine IF India Photography Awards 2024 represents a bold step towards celebrating innovation and imagination in mobile photography, and I am thrilled to be a part of this initiative. Let’s capture the extraordinary, let’s imagine the impossible, and let’s create a legacy of inspiration for generations to come.”

Sushant Vashistha, Head of Digital Marketing, Oppo India, said, “Oppo India is proud to bring the Imagine IF Photography Awards to the country, providing a platform to showcase the incredible talent of Indian photographers… This year, we can’t wait to see some incredible photographs from India being showcased on the global stage.”

My inputs

I was fortunate enough to attend the Oppo Ambassador Conclave, and it was an inspiring experience. The discussions on mobile photography’s evolution were incredibly insightful. Oppo’s dedication to pushing the limits of smartphone cameras is evident, and the Imagine IF Photography Awards serve as a testament to this commitment. I’m eager to see the stunning images that Indian photographers will submit for this exciting contest.

I have been using the Find X7 Ultra for the past few days and I am impressed by its camera capabilities. It is unfortunate that the X7 series won’t be released in India. However, the discussions about Oppo’s commitment to innovation leave me hopeful that the Find X8 series, rumored to arrive next year, will be available in the Indian market.

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