Market research firm International Data Corporation (IDC) today revealed the smartphone market share information for Q1 2024. According to the report, Honor and Huawei occupy the first position in market share in their home country, China.

The Chinese market alone sold 69.26 million smartphones in the first quarter of the running year. This is a 6.5% year-on-year increase in smartphone sales in the country.

Honor achieved a market share of 17.1%, which is a year-on-year increase of 13.2%. The foldable devices and the Honor Magic 6 have reportedly placed the brand as one of the competitors of the big giants.

Huawei is gaining its lost position

Notably, Huawei is also rapidly gaining its lost position since the launch of the Huawei Mate 60 series in August last year. In Q1 2024, Huawei has almost matched Honor with a market share of 17%, which is very close as to the 17.1%. The company has achieved a year-on-year growth of an astonishing 110%. The Nova 12 series accounted for 1/3 of the entire quarter’s shipments.

Notably, the supply chain issues still exist and it’s also limiting Huawei’s capabilities to fulfil the market demand. We have seen it with the recently launched Pura 70 series flagships. Nonetheless, the new series may offer Huawei an even more amazing number at the end of Q2 2024.

The third position is occupied by Oppo and Apple with a very close 15.7% and 15.6% market share respectively for the same period. However, the year-on-year growth isn’t positive for these two companies in China. OPPO’s shipments fell by 15.5% year-on-year, while Apple’s shipments fell by 6.6%. This could be a result of the rise of Huawei. vivo took the fifth place with a 14.6% market share, which is a year-on-year increase of 4.8%.

Speaking of Apple specifically, the company has been adjusting its prices looking at the current scenario in the market. However, IDC notes that it could face increasing competition from some of the other OEMs in the country.

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