Vivo has officially unveiled its BlueImage brand. As the name suggests, it is the company’s proprietary imaging technology, which aims to improve the photography experience on its smartphones. But does this mark the end of the Zeiss partnership? Which device will debut with this tech? Here’s everything we know so far.
Vivo BlueImage Announced: But what about Zeiss?
The Chinese brand announced the BlueImage with an executive sharing more details on social media. This new imaging tech follows the same blueprint as the brand’s other proprietary tech. Vivo made investment in research and development to bring a system that helps upgrade the pictures you take. This branding will employ the brand’s self developed imaging chips that are currently in the third generation.
However, this does not mean that the company is ending its collaboration with the optical giant Zeiss. Vivo announced that it will continue to cooperate in depth with the lensmaker and will even sign a new joint research and development agreement. The Weibo post shared the BlueImage brand logo, Zeiss strategic cooperation logo, and even offered us a partial view of an upcoming device.
While the name of this device wasn’t revealed, it is expected to be the upcoming Vivo X100 Ultra model. For those unaware, it is a new flagship smartphone that will be positioned above its existing flagship the X100 Pro. You can click here to check out all the upgrades of the Ultra model over the Pro.
RELATED:
- Vivo V30e with curved AMOLED display, big battery launches in India on May 2
- Vivo X100 Ultra: All expected upgrades over the X100 Pro
- Vivo X100 Ultra to debut Vivo’s self-developed imaging brand, BlueImage
- REDMAGIC Magnetic VC Cooler 5 Pro now available at a discounted price at GeekWills
- Lenovo Legion Y700 2024: Latest Gaming Tablet with Enhanced Display now available at Giztop
- HyperOS Update Is Available for These Xiaomi, Redmi, and Poco Devices in India
