Samsung Electronics is brimming with optimism for the sales of the Galaxy S23 series this year, projecting a growth of at least 10% compared to the previous year. This is a testament to the robust features of the device, such as its 200-megapixel camera and higher processor speed. In a recent development, Qualcomm and Google formed a strategic alliance for Extended Reality (XR). They plan to collaborate with Samsung to introduce new services starting with the launch of the Galaxy S23. The South Korean tech giant is keen on continuously improving its technology and innovating in order to meet consumer demands.
At a press conference in San Francisco, the President of Samsung Electronics’ MX division, Roh Tae-moon, announced that the combined global sales of the Galaxy S series and foldable series are expected to see double-digit growth this year. The CEO noted that early feedback from global customers has been very positive, with the largest US mobile carrier, Verizon, forecasting higher sales compared to last year.
According to market research, the 11-month cumulative sales of the previous Galaxy S22 series stand at 23.79 million units, suggesting that Samsung Electronics is targeting a sales range between 26 million and 30 million units with the Galaxy S23. President Roh further stated that it’s too early to confirm specific sales targets, as they could change drastically based on market conditions.
Samsung Electronics is extremely confident about the Galaxy S23 Ultra, the showrunner of the Galaxy S23 lineup this year. President Roh forecasts that the Galaxy S23 Ultra will account for over 50% of total sales. He also added that the Galaxy S22 series, which was launched last year, recorded more than 40% of total sales, despite challenging market conditions such as supply constraints. This year, Samsung Electronics will divert its attention and focus toward boosting sales of its premium segment smartphones. In view of the uncertain global economy and declining consumer sentiment, President Roh predicts an increase in demand for premium products, not just in developed countries but also in developing markets worldwide.
It will be quite interesting to see how Samsung goes up against other premium smartphone manufacturers in 2023, such as Apple.
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